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Sort by Featured. Check nearby stores. So this idea of completely transforming your face doesn't sit with me. You announced last year that Target has acquired your brand. What prompted you to make that decision? My two children are off to college or beginning their own lives, and I felt like I have done a lot with this brand. I'm sure Target can take it to another level. It was this sense of my kids and who they are and allowing them to grow and expand into other things. And I always thought of my brand as a third child.
It was about letting go. It's almost when you're so close to something, you have less perspective. After 18 years of literally sitting on top of [my brand], I have to give it room to grow and expand. It was about next stages and the next generation. We'll see how things are playing. Currently, I'm working on spring I've had an extraordinary journey and I'll definitely do something.
It's not retiring, it's rewiring. I want to be open to opportunities and the most important thing is finding that release of creative energy. I don't know. I'm interested in home, I'm interested in a lot of things. But you have to have passion. That's what drives success.
And so it's really understanding what it is that I'm passionate about. Beauty has been a huge part of my life but I want to be able to grow and learn new things — and there's still a lot for me to learn.
It also marked the sale of the Sonia Kashuk brand to Target. How did you get into beauty? It was by accident! I was working on the video for the song Funkytown doing the wardrobe and at the last minute the makeup artist cancelled…I had NO idea what I was doing, but I loved it!
What advice do you have for indie brands? Go for it! But have strong belief and passion in your vision. Stay focused. Kashuk currently serves on the board of governors of the foundation, which empowers and educates people with cancer on thriving in the workplace.
She had a great year run with Target. But, she was ready for change, and she recognized that the world of beauty was changing too. On August 12, , Target acquired the brand—yes the one with her name on it. She stayed on for 18 months of helping with their transition. She has been completely away from the brand for 18 months and says it is surreal to still see her name in the store and know that she has moved on. Find a couple of individuals that you feel are on your side, have your back and understand your vision.
The executive team she started with stayed in place a long time, which helped give her longevity. Find the key players that will know you and stick with you regardless. Bring experts into the valuation discussion. When it was time to exit, Kashuk and Target brought in business people and did explorations with different bankers.
There was nothing with her deal that had a comparable. It took precious time and a lot of ups and downs. Kashuk advises entrepreneurs to prepare for the emotion of the exit. What is next? Know your champions. Recognize them when they are giving you priceless exposure and advice.
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