The chances are, the mattress you'll sleep on tonight will use that thread. Then we thought - why not use this thread to create our own mattresses? We diversified into mattress design and supply in It was a great success. We sold over 1m mattresses - but we knew we could take it even further.
We wanted to create the perfect mattress. A high-tech mattress that was affordable and adapts to your body for exceptional support. So we brought together the three leading experts in their own industries to create the number one mattress. Cutting-edge design. All with one thing in mind: the perfect night's sleep. We started with the three layers of foam, experimenting with different combinations of foam - PU foam, high density foam, synthetic foam and natural foams - until we got it right.
But we knew we could do better than a foam stack We added springs, working with one of the world's leading spring manufacturers to design a spring that would fit inside of a rolled mattress. This was revolutionary. That was until an innovative bunch of challenger brands and start-ups sprung onto the scene during the last few years — leading the pack: Simba Sleep. We sat down with co-CEO, Steve Reid, for his tips, tactics and strategies for building a business and keeping your head while you do it.
Why does Simba exist? We were looking for a real-life problem to solve. The market was utterly archaic, unfair to the consumer and ripe for innovation. With a large addressable market to boot.
We wanted to come up with a product that was not only good value, but pioneering. The catalyst was meeting Andrew who has the most incredible experience in the sector spanning thirty years. When we met for a beer in , I knew what they were creating was something that you could get an enormous amount of traffic behind. I was in immediately.
How can start-ups compete with bigger players? Challenger brands and start-ups need to be single-minded. If there are current players in the market, your immediate challenge is not having the cash force to rival their marketing spend.
Think about doing less to achieve more. As the more you spend sharpening and refining the spear, the greater damage you do every time you strike. What advice would you give other entrepreneurs? Be smart enough to listen. With the battle over, Simba acknowledges Makuu as the new leader of the crocodiles and Pua for his service to Pride Lands.
He is set to give a tribute to a fallen elephant but must do so in the language of the elephants, which he has a hard time doing, but Zazu attempts to remind him of his other more pleasant royal duties. In " Bunga and the King ", however, Simba and Bunga find themselves trapped in a massive sinkhole. As they try to free themselves, their equal stubbornness causes them to clash.
In spite of this, they soon find something in which they can relate after realizing they were both raised by Timon and Pumbaa, establishing themselves as "half-brothers" in response to this. The episode is also significant in establishing Timon and Pumbaa as not only Simba's best friends but surrogate parents, as well. Initially, Simba attempts to fully command the Lion Guard but soon comes to accept that he has to trust them to deal with their relevant roles in a crisis on their own.
In " The Savannah Summit ", Simba gathers other leaders within the Pride Lands to discuss unity between the diverse species and the future of the kingdom. Significantly, Simba invites the crocodile leader Makuu , who is universally hated by Pride Landers because of his heartless behavior.
However, Makuu makes a legitimate effort to prove his worth, something only Simba believes in for the majority of the summit. In " Let Sleeping Crocs Lie ", Ono and the guard accidentally wake Makuu and his float during their dry season hibernation. Unable to go back to sleep, Makuu seeks Simba's guidance for finding a suitable watering hole for him and the crocs to remain for the dry season. During the search, Makuu is challenged by his rival, Kiburi , for leadership amongst the crocodiles.
Unbeknown to Simba or even Makuu, the challenge is a coverup; while Simba is distracted by the fight, Kiburi's followers are to ambush the king and kill him. With Simba gone, Kiburi will rule the Pride Lands. The plan fails, however, and Simba banishes Kiburi upon learning the truth.
However, Simba questions how Kiburi and his float could have orchestrated such a scheme on their own, given their limited intelligence. This leads him to believe they were not the true masterminds behind the plot.
In " The Scorpion's Sting ", Simba gets stung by a scorpion and gets sick. Rafiki asks Makini and the Lion Guard to go get volcanic ash which will cure Simba. In doing so, they learn that the sting was part of an orchestrated plot by Scar who has been 'reborn' as a flaming spirit to kill Simba. Mufasa reminds Simba that if he beat Scar once he can beat him again. After finding out about Scar's return, Simba asked the Lion Guard not to tell any of the Pride Landers about it, as he feared that if they knew, they wouldn't feel safe in the Pride Lands anymore and want to leave.
Unfortunately, in " The Fall of Mizimu Grove ", everyone does find out when Scar appears before them. Simba tells them that even though he doesn't want to lose any of them, he will always respect their decisions and leaves them to discuss whether or not they should leave.
However, after Kion tells them that they'll be stronger if they stay together, all the herds decide to stay in the Pride Lands much to Simba's joy. He tells them that even though they have proven they can defend the Pride Lands, it still hasn't stopped Scar and his army. Simba decides it's time to take the fight into the Outlands. That evening, Kion tells Simba that he doesn't know if they'll be able to defeat Scar, but Simba tells his son that he knows he and the Lion Guard will triumph showing that he has great faith in him.
A short while later, Scar's army sets Pride Rock on fire. Moments later, Scar appears above Pride Rock; Simba is terrified when Scar says that Kion and the Lion Guard have been lost in the fire but at that moment, the Lion Guard appears alive and completely unharmed. After Scar has been defeated for good, Simba and the rest of the family are very troubled when they see that Ushari's bite has scarred Kion, even more so when Rafiki tells them that there is no cure for him in the Pride Lands.
Rafiki then says that Kion can get better if he goes to the Tree of Life , a location far away from the Pride Lands. As the Lion Guard is about to set off on their great journey, Simba wishes them safe travels and tells Kion that they will miss him very much.
They are overjoyed to see him and Simba welcomes him home as they embrace him. The rest of the Lion Guard comes up and Simba asks how their journey went.
He also thanks Azaad for helping them get home so fast. The reunited family spend the whole day with Kion, then at night, they talk to Mufasa. The next day, Simba watches as Kion and Vitani's Lion Guards compete to see which is better to which Kion decides to let Vitani win and let go of his Roar. The Royal family, as well as all the Pridelanders, Jasiri and her Clan, the Night Pride, and the animals of the Tree of Life gather there to see Kion's coronation ceremony which doubles as a wedding.
Later after the presentation, Rafiki then paints an image of Simba on his tree to remember he was present during the birth of Simba. The next day, Simba tells his father Mufasa to wake up to help him see the world around him. Mufasa then takes Simba to the ledge of Pride Rock and he explains that Simba should not enter the backlands because of danger. Going down Pride Rock, Zazu gives Simba and Mufasa the morning report while Mufasa teaches his newborn cub for a pouncing lesson.
After Zazu flies around the Pride Lands to search for news, he explains to the two of them that there are hyenas in the Pride Lands and that Sarabi is leading an attack to drive them off. Simba offers to go with Mufasa, but his father declines, telling his son to stay with the other cubs. Rather than playing with the other cubs. Scar then comments him on his effort in learning to hunt and then when Simba asks Scar about the Elephant Graveyard, Scar then tells him only adult lions can enter this area since lion cubs are most likely to get eaten.
Later, Simba then meets his mother, Sarabi, and encounters his best friend, Nala, who is also having a bath with her mother. Simba plans to go to the water hole, but Sarabi warns the two cubs that they need Zazu to guide the two cubs to make sure they are safe from predators. As soon as Zazu takes the two to the water hole, he explains to the cubs that Simba and Nala will be married as adult lions but Simba and Nala are disgusted because he doesn't want to marry Nala, but Zazu explains to the two that a tradition cannot be broken.
Nala feels concerned that if Simba explores the area, something bad could happen. Simba encounters a whole clan of hyenas along with Shenzi, Kamari, and Azizi who approach the cubs, though Zazu warns Shenzi that if she attacks Simba, the Pride Lands will begin a war against them. Shenzi and the other hyenas attack the cubs, citing that lions and hyenas have been at war since the dawn of time, but Mufasa shows up and rescues the cubs before the hyenas can eat them, warning Shenzi that he will not show mercy the next time the hyenas try to hurt his son.
Mufasa takes Simba and Nala back to the Pride Lands after surviving the ambush, where Mufasa lectures and reprimands him for endangering not only himself but Nala and jeopardizing the future of their pride. Meanwhile, at the gorge, Scar urges Simba to roar like an adult lion to impress him.
Upon scaring a chameleon away, he notices a wildebeest stampede occurring across the gorge as Simba grabs on a tree to protect himself from the wildebeests.
Simba asks Zazu for help, but Zazu tells him that Mufasa is on his way to rescue his son. Mufasa then arrives on the dead tree Simba is standing on telling him to jump so that he could get him out of the gorge, but a wildebeest runs into the tree, putting Mufasa and Simba in trouble.
Mufasa tries to get Simba to safety but ends up getting attacked by wildebeests. Simba then watches his father trying to get help from Scar, but Scar refuses to help. Scar then pushes Mufasa down the gorge where he dies in the stampede, causing Simba to lose his father.
Simba then walks in the gorge by himself looking for his father but finds a lone wildebeest leaving the gorge. Simba does find his father, only to find him lying dead; he then explains that it was his fault in causing Mufasa to die because there were a lot of wildebeests stampeding across the gorge. Scar then arrives telling Simba that Mufasa is dead and exiles Simba, telling Shenzi, Kamari, and Azizi along with an additional hyena to kill him. Simba manages to escape from the hyenas during exile and ends up escaping where the hyenas then plan to tell their master that Simba is dead during the escape.
Back at Pride Rock, Scar tells the other lionesses that Mufasa and Simba are both dead since Simba did not come back to Pride Rock at this time as Scar becomes the new king as Rafiki and Zazu hear Scar's plan about this.
Meanwhile, in the desert, Simba is shown to be alive, but passes out due to the intense heat as a flock of vultures arrives and prepares to eat him. Timon and Pumbaa manage to rescue Simba. Simba then prepares to adapt to having a new life without his father with Timon and Pumbaa where they teach him "Hakuna Matata" meaning "no worries" to him. Meanwhile, in the jungle, Simba, Timon, and Pumbaa arrive and encounter the animals neighbouring with Timon and Pumbaa where Simba must eat the food that the fellow animals are eating instead of eating mammals especially antelopes and birds they see in the jungle.
Adapting a new life, Simba then grows up as an adult lion where he spends time with his new friends in the jungle. Now an adult lion, the animals choose not to play with him because Simba is no longer a cub; however, he helps topple over a termite mound to release a bunch of termites for the fellow animals to eat. That night, Simba, Timon, and Pumbaa look at the stars; while Timon and Pumbaa think the stars are fireflies, Simba explains the stars remind him of the Great Kings of the Past just like what his father told him.
Thinking of his father, he feels sad and a part of his mane flies off in a wind. The next day, each animal collects a part of Simba's mane and each of them brings the mane to Rafiki who then realizes that Simba is alive. Meanwhile, Simba then fights against a lioness who is then revealed to be Nala who has grown up, much to Timon and Pumbaa being disappointed that he might spend time with Nala more than the two.
Simba and Nala then fall in love, but Nala explains to him that everyone thought Simba is dead. Nala then urges Simba to return to Pride Rock but Simba explains that he is not the king and everyone will think he is Mufasa returning.
Later, Simba encounters Rafiki who realizes that he is the son of Mufasa. He takes him to a pool which shows a reflection of Simba and his late father who appears as a spirit. Mufasa then explains to Simba that he must take his place as the new king who controls the Pride Lands as Simba explains to himself that he is the son of Mufasa. Upon arriving, he discovers too many hyenas occupying the spot and tells Timon and Pumbaa to create a plan to distract them.
Upon locating Scar, Simba notices him attacking his mother and furiously butts off. Everyone thinks Simba is Mufasa, but Simba explains that it is him as an adult returning. Nala then argues with Scar to tell Simba that he is the rightful king to rule Pride Rock as Simba tells Scar to step down or fight against him. Instead of paying attention to Simba, Scar blames Simba to know he is the one who killed Mufasa during the stampede and explains to him if he is really a king or a bad lion.
Simba then almost falls off Pride Rock when Scar corners him as lightning hits a dead tree to cause a big fire in Pride Rock. Simba hangs for his life while about to fall into a pool of fire while Scar confesses to him that he killed Mufasa.
Simba then remembers seeing Mufasa falling down the gorge, dying in the stampede. Upon remembering this, Simba manages to save himself from falling into the pool of fire, biting Scar on his mane to pull himself back up, infuriatingly asking Scar how he could betray his own family.
Simba then orders Scar to tell the other lions the truth, but Scar refuses to take notice, trying to convince the lion pride that Simba killed Mufasa and now wants to kill him to cover up his crime. However, Sarabi reveals she overheard Scar saying he saw the look in Mufasa's eyes, revealing that Scar lied to the lionesses about not getting to the gorge in time just as Simba calls his relative a murderer.
Scar, now exposed for what he truly is and robbed of all composure, summons the hyenas to kill all the other lions and Simba; the hyenas attack Simba while Nala calls the other lionesses to attack the hyenas in order to save him.
As the Pridelanders fight against the hyenas, Simba chases Scar across another area in Pride Rock where he confronts his uncle, telling Scar to leave Pride Rock and never return, but Scar declines to as he explains to Simba that Pride Rock is now his kingdom. Scar then slates some embers in Simba's face as the two lions fight to know who is the king as a big fire rages behind them. Simba courageously fights Scar and knocks him off a cliff.
After Simba defeats him, Scar then plans to take revenge against Simba by building a bigger army of hyenas, but the hyenas think Scar wants to kill them as they plan to take down their leader; Scar tries to fight back, but ends up getting devoured alive, ending his tyranny forever.
With Scar dead, all the other Pridelanders praise Simba for defeating Scar while Rafiki tells him that it is time to take his place as the new king. Simba then ascends Pride Rock and becomes the new ruler. Sometime later, Simba and Nala give birth to a new cub whom Rafiki presents to all the animals of Pride Rock. Simba also appears in the animated blooper reel featured in the Diamond Edition release of The Lion King.
One outtake featured Simba continuously botching the pronunciation of "Hakuna Matata". Another featured Simba trying to wake Rafiki in the midst of their scene during the latter half of the film. The final outtake on the short showed Rafiki accidentally dropping an infant Simba off the ledge of Pride Rock.
Simba in his puppy form appears together with Nala in the mobile fighting game, he is mainly the second who has a duo and also attacks with his claws while Nala uses his roar which he did not do that in the original film, his roar weak and the way to roll with Nala are present as important Skills. Simba is a recurring character in the Kingdom Hearts series. In Kingdom Hearts and Chain of Memories , he is featured as the first obtained summon.
In Kingdom Hearts II , he took on a much larger role since he was an ally and party member. This was largely due to the fact that his homeworld, the Pride Lands, was visited by Sora , Donald , and Goofy. His role was similar to that of the film: Nala, along with the trio, encouraged Simba to return to Pride Rock and overthrow the tyrant king, Scar. Simba concurred to this after his father's spirit, Mufasa, rebuilt his confidence. He returned to his kingdom to find out that Scar turned into a Heartless so after a battle, Scar was defeated and the hyenas were expelled, permitting Simba to take his rightful place as king.
However, Simba's confidence in his leadership capabilities dabbled when Scar's ghost returned to terrorize and torture Simba. Sora eased his worries and helped him defeat Scar's ghost so that there was nothing holding Simba back anymore, including when the ghosts of Scar fused together into the powerful Groundshaker Heartless to try and take Sora and Simba down, but they were able to defeat it. As a party member, he attacks enemies with his fangs and claws, has good physical stats and, similarly to Tarzan in the first game, he can cure with healing herbs.
This attack brings forth a large fiery Simba with Sora on his back.
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