Delivered Fridays. Thanks for signing up! Check your inbox for a welcome email. Email required. By signing up, you agree to our Privacy Notice and European users agree to the data transfer policy. For more newsletters, check out our newsletters page.
The Latest. Why Biden has disappointed on immigration By German Lopez. Hating work is having a moment By Rani Molla. One SKU, or even one prototype, can suffice. We like to be the first to launch a product. Whether the story is about the product itself, or about the inventor, or about why it was invented, we love storytelling. We have the time to do it. Is it a good fit for TV? Is it visual? Sometimes we will actually have the inventor come on to talk about the product him or herself.
We act as a liaison. What we do is sell the product into QVC. We facilitate the entire process. For example, we hold our clients' hands in getting their products through quality assurance, in dealing with any legal claims, in negotiating price points and terms of the agreement, as well as packaging, animation, etc. Typically a relationship starts with a phone call.
I want to understand your product, so I ask a lot of questions. What does it do? How does it do it? Do I believe in the product? Is it a good fit? I look at each product very carefully. Y ou may not know it yet, but you want to buy something from QVC. You disagree.
You are not one of those people, trying to plug your gaping inner emptiness with cut-rate consumer goods. You are a discriminating shopper, a person of real substance, a unique snowflake. QVC has something you want. And to be fair, 30 minutes later, she had not bought any flatware. Somehow, though, our family came to own three jumbo sets of Lock and Lock storage containers, in Kiwi, Fuchsia, and Coral—one for each of us, and one for my sister.
Now that we each had a color-coded personal set, my mother explained, the McArdle women would never again tussle over the Tupperware. This power to turn the most resistant foe into a QVC shopper has made the network one of the most effective retailing machines ever invented.
Naturally, a company this closely tied to the decades-long American consumer boom has been hit hard by the recession.
Consumer credit problems and falling sales in and early forced QVC to lay off staff, close a call center, and cut inventories. But lately, its fortunes have rebounded. QVC cultivates an air of intimacy; many of its sets are designed to look like rooms in a home.
QVC has also been a great boon to entrepreneurs, who can achieve extremely high exposure in a short period of time--even for new products.
So how do you get your product onto the promised land of QVC? And what are the pros and cons? I recently entered the QVC world with one of our Mom Invented products--Good Bites Crustless Sandwich Cutters--and I'd like to share my experience to help entrepreneurs who might be interested in pursuing a similar path.
QVC is always on the lookout for new, innovative products. And the company is supportive of entrepreneurs--especially female ones. In fact, right now, QVC is offering a program tailored specifically to women entrepreneurs.
Of course, not every product suits the network's format or marketplace, so here are some questions to ask yourself to help determine if your product is the right fit:. If you think you've got a fit, there are a few ways to approach QVC.
The first way to approach QVC involves visiting the website. There you'll find information on making an appointment with a QVC buyer to present your product.
In addition to hosting appointments at their headquarters in West Chester, Pennsylvania, QVC also hosts regional appointments in various cities around the country for which you can apply see site for details. If it's not convenient to attend one of these regional meetings, you can start the process by simply applying online--you'll be surprised how quick and straightforward the application process is.
When they e-mailed me that they were interested and invited me to present my product, I was elated!
0コメント